Branding Projects We Love

A few of our favorite identity projects, each built around one clear idea.

All About Kids

The Challenge

Create a dental brand kids could actually get excited about.

Pediatric dentistry has a unique audience: the brand needs to build trust with parents while making the experience feel approachable, comfortable and fun for kids. Our challenge was to create an identity that could do both, while standing apart from other pediatric practices in the area.

At the same time, All About Kids needed to feel connected to its already established sister orthodontics practice without simply recreating it. The goal was to find the sweet spot between familiarity and something entirely its own.

The Idea

Bring out the kid in all of us.

We looked at the local pediatric dentistry landscape, the existing sister brand and the environment All About Kids was creating inside its new office. With an underwater-inspired interior already in the works, we pulled from its bright, playful color story without making the brand itself feel overtly nautical.

From there, we focused on the universal language of being a kid: bold colors, imperfect shapes, doodles and, most importantly, smiles. The identity needed to feel expressive and playful without losing the clarity and confidence of a professional dental practice.

The Identity

A bright, energetic color palette gives the brand an immediate sense of fun, while expressive typography keeps it friendly and full of personality. A toothbrush is worked directly into the logo, making the connection to dentistry clear while becoming a playful part of the wordmark itself.

The supporting smiley-face mark takes that personality even further. Simple and imperfect, it feels like something a kid might doodle themselves, bringing the focus back to who the brand is really for.

The result is a pediatric dental identity that feels happy, welcoming and unmistakably kid-first, designed to make a trip to the dentist feel a little more like something to smile about.

Dayton Designer Closets

The Challenge

Elevate an established business into a brand that feels as custom as its work.

When Dayton Designer Closets came to us, they had the foundation of a brand, but not a distinct identity they could truly own. In a market filled with custom closet companies offering similar services, the challenge was to create something that would set DDC apart and resonate with the luxury homeowners they serve.

The brand needed to communicate craftsmanship, thoughtful design and a high-end experience, while still feeling warm and approachable. After all, this is a team clients are inviting into their homes.

The Idea

Where structure meets style.

We pulled from DDC’s modern design sensibility and the same principles that make a custom space feel intentional: symmetry, clean lines, balance and thoughtful organization. The goal was to create a mark that didn't just look elevated, but had Dayton Designer Closets built directly into it.

That sense of precision was balanced with warm, earthy colors and rich textures, allowing the brand to feel sophisticated without becoming cold or overly exclusive. The result reflects the same balance DDC brings to its work: spaces that are both beautiful and functional.

The Identity

The new identity centers around an abstract geometric mark that brings the DDC initials together within a single, clean form. Its deliberate linework gives the brand a sense of precision and craftsmanship, while refined typography adds a modern, timeless quality.

Warm whites, sandstone, clay brown and deep charcoal create a palette that feels grounded and inviting while maintaining a sense of understated luxury. The identity was then carried into a refreshed website, creating a more cohesive experience from the first interaction with the brand through the design and installation process.

The result is a brand that feels considered, elevated and distinctly DDC, one built to reflect their promise to elevate your everyday.

Phil

The Challenge

Build a brand that is unmistakably Phil.

Political campaigns are a crowded visual landscape, often relying on the same colors, symbols and familiar cues. Our challenge was to create an identity that could break through that sameness, one that felt ownable, recognizable and entirely specific to Phil.

Rather than simply branding a candidate, we wanted to build a visual world. Something grounded in where Phil comes from, reflective of who he is, and distinctive enough to be recognized at a glance, whether on a yard sign, a website, a mailer or across a room.

The Idea

Ohio is home.

We looked to Phil’s Midwestern roots and the visual language of Americana. Not the polished version, but the one that feels lived in. Hometown signage. Vintage and heritage-inspired fonts and colors. Local sports. Old photographs. Roadside graphics. The colors and textures you associate with a place because you’ve seen them your whole life.

Rather than building the brand around party conventions, we built it around a sense of place and belonging. Ohio became more than the state Phil was running to represent; it became the emotional center of the identity.

The Identity

An unexpected, recognizable color story separates the campaign from the predictable political palette, while typography, imagery and graphic details bring warmth and character.

The result is a campaign identity that feels less like a politician’s brand and more like a person: grounded, optimistic, familiar and unmistakably at home in Ohio.