Paid MediaSmart advertising starts with the right strategy.
Running ads has never been easier. Running ads that consistently generate qualified leads and a real return is a different story. We lead your overall marketing strategy while our specialist paid media partner builds, optimizes, and manages campaigns that deliver results.
Why we partner
Paid media deserves specialists.
Could we have built an in-house paid media department? Absolutely. Instead, we chose to partner with a team whose entire business is paid advertising. You get specialists who manage campaigns every day, while our team keeps focusing on the bigger picture. One marketing team leading your strategy, with experts running one of the most technical areas of digital marketing.
The strategy
- Overall marketing plan
- Messaging and creative direction
- Landing page recommendations
- Your single point of contact
The campaigns
- Campaign build and setup
- Audience targeting
- Daily optimization
- Performance reporting
It’s the best of both worlds, and you never coordinate multiple vendors.
Connected strategy
Paid media doesn’t work in a vacuum.
Great campaigns depend on everything that happens before someone ever clicks. That’s why every campaign is supported by the work happening across your website, branding, SEO, content, and messaging. The better those pieces work together, the stronger your results.
What we manage
One strategy, every major platform.
Google Ads
- Search campaigns
- Display campaigns
- Remarketing
- Performance Max
- YouTube advertising
Meta Advertising
- Facebook Ads
- Instagram Ads
- Lead generation campaigns
- Remarketing
- Conversion campaigns
LinkedIn Advertising
- B2B campaigns
- Lead generation
- Sponsored content
- Audience targeting
Strategy & Reporting
- Audience development
- Landing page recommendations
- Campaign reporting and analysis
- Budget recommendations
- Creative collaboration
Why clients like this model
Your branding, website, SEO, PR, and ads built around one strategy.
Instead of handing campaigns off to a separate agency, our teams collaborate continuously, so messaging stays consistent and every marketing effort supports the same business goals. We measure every campaign against what matters:
- Qualified leads
- Conversions
- Cost per acquisition
- Return on ad spend
- Overall business growth
Do you manage paid advertising in-house?
We lead the strategy, creative direction, messaging, and overall marketing plan while partnering with an experienced paid media team that specializes in campaign management and optimization.
Why do you partner instead of doing everything yourselves?
Because we believe our clients deserve specialists. Partnering with a team focused solely on paid advertising lets us deliver stronger campaigns while we keep leading the overall strategy.
Will I work with multiple companies?
No. L&L remains your primary point of contact. We coordinate strategy, communication, and collaboration with our paid media partner so your experience feels seamless.
What advertising platforms do you support?
We help clients advertise across Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube, and other platforms based on your goals and audience.
How do you measure success?
Every campaign is measured against meaningful business goals, including qualified leads, conversions, cost per acquisition, and return on ad spend. Paid media should contribute to business growth, not simply generate clicks.
Looking for a paid media partner?
Paid advertising works best when it’s connected to a larger marketing strategy. If you want branding, website strategy, SEO, Digital PR, content, and paid media under one roof, we’d love to help.
Let’s Build Your Strategy