Complete Squarespace SEO Guide: 6 Steps to Higher Rankings
Google processes billions of searches daily, but according to research by Ahrefs, 96.55% of web pages receive zero organic traffic. Squarespace has built-in advantages for SEO like clean code, mobile responsiveness, and structured data, but these alone won't guarantee visibility. This checklist guides you on how to maximize Squarespace's latent SEO potential instead of relying on default settings, moving your site from the invisible majority into the elite 3.45% of websites that actually get discovered.
Read More5 Critical Questions to Ask Your Marketing Agency Before Building a Website
A website represents your business 24/7, and potential customers are making snap judgments about your credibility before they ever contact you. Yet many companies rush into web development without asking the crucial questions that determine success. At L&L Collective, we've seen businesses waste thousands on beautiful websites that fail to generate leads because they skipped these five essential conversations with their agency. Before you sign that contract, make sure you know exactly what you're getting and why it matters for your bottom line.
Read More7 Signs Social Media Marketing Is NOT Worth Your Business Investment
Contrary to the relentless drumbeat of 'post everywhere, post often,' top-performing companies are discovering that strategic absence from certain social platforms can be more profitable than forced presence. This nuanced perspective is gaining traction among marketing experts who recognize that quality strategy trumps quantity of platforms.
Read MoreHow to Get Clients: 8 Unconventional Success Stories From Real Entrepreneurs
Look, we get it. Getting clients can feel like trying to solve a Rubik's cube blindfolded. But here's the thing: some of the best client relationships start in the most unexpected places. We're talking Facebook groups, horse races, and yes, even cases of mistaken identity.We've collected real stories from successful entrepreneurs who found clients in wonderfully weird ways, because, if we are being real, sometimes the best business opportunities happen when you least expect them. Here are some of our favorite stories and what you can learn from them.
Read MoreHow Digital PR Can Boost Your SEO (and Vice Versa!)
With over 1.8 billion websites online, standing out requires more than great design or keyword-stuffed content. Your business needs a smart strategy to outshine the competition. Enter SEO (Search Engine Optimization) and Digital PR: two powerful tools that, when combined, can supercharge your online visibility. But here’s the key: it’s not just about how Digital PR helps SEO, your SEO strategy can also maximize the success of your Digital PR efforts.
Read MoreDigital PR vs. Traditional PR: What’s the Difference?
Public Relations has been a cornerstone of business communication for decades, but the landscape has shifted dramatically in the digital age. While traditional PR methods like newspapers, TV spots, and radio interviews are still effective, Digital PR has emerged as a powerful complement (and sometimes an alternative) to these older strategies. But how do they differ? And how do you decide which approach is best for your business?
Read MoreWhat Is Digital PR and Why Does It Matter?
Digital Public Relations, or Digital PR, isn’t just for big corporations or tech-savvy startups, it’s for any business looking to make an impact online. Whether you’re running a small business or managing a growing brand, Digital PR can build your presence in the places that matter most: the digital spaces where your audience spends their time.
Read MoreWhat to Post on LinkedIn (and What to Avoid)
LinkedIn is a space for professionals to connect, share insights, and strengthen their brands. The content you post plays a significant role in shaping how others perceive you and can either enhance or detract from your professional reputation. Let’s explore the types of content that work best on LinkedIn and the pitfalls to avoid.
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