From a One-Page Microsite to a Full Strategic Website

Client

Get Strategy, Done® (GSD), a strategic planning facilitation firm helping leadership teams make better decisions, align around priorities, and turn strategy into measurable business progress.

Objective

Transform a one-page microsite into a full website that clearly communicates GSD’s approach, differentiates its services, and helps the right business leaders understand how to work with the team. The new site needed to support organic search while making it easier for potential clients to recognize their challenges, explore solutions, and take the next step.

Strategy

• Define the brand voice and positioning. Through brand and messaging exercises, we clarified how GSD communicates its value in helping leaders move beyond recurring conversations and competing priorities toward real alignment, accountability, and execution. The messaging reflects the realities its audience faces, from stalled decisions to teams working in misaligned, different directions.
• Build a website around the client journey. We developed a multi-page structure that gives visitors a clear understanding of GSD’s methodology, team, services, and results. Dedicated pages and sections help potential clients explore the approach at their own pace and find the information most relevant to their business.
• Build SEO into the foundation. Keyword research informed the site’s structure and content, creating more opportunities for search engines to understand GSD’s expertise and connect the business with leaders looking for strategic planning facilitation.
• Create clear entry points for different business challenges. Rather than forcing every visitor through the same service sequence, the website helps leadership teams identify where they are stuck and choose an appropriate starting point. The free strategy readiness assessment, 1-Day Strategy Kickstart, 90-Day Strategy Shift, and ongoing Strategy Transformation offering each serve a distinct need.
• Connect content through internal linking. We created a linking strategy that connects service pages, methodology content, team bios, client results, and blog content. This supports navigation while helping visitors build confidence in GSD’s expertise.
• Make the people and proof behind the process visible. Individual team bios and client testimonials showcase the facilitators’ real operating experience and demonstrate how GSD’s work has helped organizations improve alignment, strengthen execution, and make meaningful progress.

Result

A full, SEO-optimized website that positions Get Strategy, Done® as a strategic facilitation partner, not another framework to install.

Key deliverables included

• A redesigned homepage with sharper positioning and messaging.
• Keyword research to inform website content and architecture.
• Dedicated service and methodology content explaining GSD’s approach.
• An expanded team experience, including individual facilitator bio pages.
• Clear pathways to explore client results and testimonials.
• A dedicated, optimized space for the strategy readiness assessment to help visitors evaluate their organization’s ability to execute.
• Distinct entry points for the 1-Day Strategy Kickstart, 90-Day Strategy Shift, and ongoing Strategy Transformation.
• A Contact Us page with a direct path to starting a conversation.
• A blog foundation to support ongoing content development and organic search visibility.
• An internal linking strategy connecting key pages across the site.
• Brand voice, messaging, and positioning exercises to create consistency across the digital experience.

Why It Worked

• It speaks to the real problem. Instead of relying on broad claims about strategy, the messaging reflects what leadership teams experience every day: stalled decisions, competing priorities, and execution that breaks down between meetings.
• It makes the value of GSD easier to understand. Visitors can see how strategic facilitation differs from a traditional consulting engagement or a one-size-fits-all business framework.
• It gives prospects a practical next step. The readiness assessment and clearly defined service options help potential clients find an entry point that matches their needs.
• It builds trust before the first conversation. Team expertise, client testimonials, and clear explanations of the methodology give visitors a more complete picture of the people and process behind the work.
• It creates a foundation for long-term growth. SEO-informed architecture, dedicated service content, and a blog structure give GSD more opportunities to be discovered and build visibility over time.

A website should do more than explain what a business offers. It should help the right people recognize their challenges, understand the value of the solution, and know what to do next.

For Get Strategy, Done®, we turned a one-page introduction into a more complete digital experience built around the same principle that guides its work: make better decisions, create clarity, and get strategy done.