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Awareness for a new, local luxury campsite.

Awareness for a new, local luxury campsite.

the ask

Lena Miller White, owner and founder of Rye Camp, came to L&L Collective to help increase awareness in the Dayton community about the opening of her new luxury campsite.

the process

L&L Collective interviewed White to create a compelling press release sharing the value Rye Camp would bring the Dayton area. Then, we leveraged our local media relations network to pitch the release to several multimedia publications.

Services Used

  • Social Media Strategy & Full Service Management

  • Branding and Rebranding

  • Digital Ad Creation & Management

  • Email Marketing Campaigns

  • Blog, Article, and Press Release Development

  • Copy & Design Retainer

The results

In the weeks surrounding its official opening, Rye Camp received ample news coverage in the Dayton area...

TWO

Digital Stories

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TWO

Television Spots

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The coverage helped bolster awareness and led to new campsite bookings.

"Working with Beth and her team was a pleasure. She made the process simple and easy, which is just what I want and need for my busy life. She is always quick to answer any questions I have through email, which is greatly appreciated. Most of all, as a small business owner that needs marketing help from time to time, I know she is there for me when I need her."

Lena White

Rye Camp

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2567 Cook Rd.
Spring Valley, OH 45370